Out of all the available methods to accelerate the growth of a business, social media management is perhaps the most cost effective and flexible option in the 21st century. As user bases continue to grow, how can you get in on the digital goldmine? What you will learn…
Key Takeaways
- The current scope of the social media management,
- A critical thing to remember when working with agencies, and
- Why hashtags are considered the currency of social media.
👀 A Quick Glance
Social media management is a fairly broad term, as it has a fairly broad meaning. In essence, it can be defined as any activity relating to optimizing a post or social media profile. This typically includes content creation, keyword research, analytics analysis, and more. Marketing firms, advertising agencies, and creative studios can all play a part in managing social media.
🧠 Always Remember This
Regardless of if social media management is done internally or externally, always remember to ask future managers and agencies, “How do you determine what kind of posts to promote?”
By prompting this simple and straightforward question, you will gain insight into how each party analyzes post data to optimize your future content. Being able to find a target audience and what they want to see is the basis of expanding your social presence.
💵 Social Currency
One of the best ways to organically expand the social presence of your posts and profiles is to utilize trending and niche oriented hashtags. Often referred to as the currency of social media, hashtags increase the visibility of your content given the additional information they provide.
📄 In Conclusion
Social media management can include many moving parts such as content creation, keyword research, analytics analysis, and more. It’s critical to always be thinking about how future content is being chosen based on previous data. When building your social presence, remember to utilize the power of hashtags!
📽️Watch the Full Video on Youtube
Quotes
“No matter if you’re hiring someone internally or externally, make sure you ask them the question how do you determine what kind of posts to promote the following month.”
Dick Polipnick
“Hashtags are like currency, it’s the currency of social media platforms. It’s how people discover you without following you.”
Dick Polipnick
“Social media management includes anything that goes into post optimization.”
Dick Polipnick
“When a service company such as a digital agency takes over your social media profiles and manages them.”
Dick Polipnick
About the Host
Dick Polipnick
Founder and Chief Growth Officer of Online Growth Systems
Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups.
The National Federation of Independent Business named him a top “Young Entrepreneur of the Year”, AdFed listed him on “32 Under 32”, and he’s been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.
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