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Have you ever been excited to buy something only to find bad reviews or a negative company image? Reputation management is one of the most overlooked concepts in modern marketing. Often, making or breaking your reputation can mean record-breaking performance or nothing at all. The question is, what is reputation management, and how can you...
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Some of the biggest brands around today have made fortunes off of the consumer psychology behind promotions and contests. Whether you call them sweepstakes, giveaways, or a brand experience, the proof that they work exists on TVs and billboards across the country. Here’s how you can cash in on the magic of promotions and contests....
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Out of all the available methods to accelerate the growth of a business, social media management is perhaps the most cost effective and flexible option in the 21st century. As user bases continue to grow, how can you get in on the digital goldmine?  What you will learn…  Key Takeaways The current scope of the...
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There are many ways to gauge effective advertisements, but few are as telling as reach and impressions. In mere seconds, these metrics can provide clarity and conversion to any advertisement’s performance review. So, what are the differences between reach vs impressions, and how can your campaigns benefit?   Key Takeaways What the critical differences are...
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Have you ever tried to interact with your favorite brand, only to hear nothing back? This is the reason community management exists! Whether you do it yourself or hire someone to do it for you, engaging with your audience is critical to gaining a positive reputation, boosting sales, and more. Key Takeaways: What community management...
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Have you ever spent money to advertise your business, but lost it all? Maybe you wanted to sell a product, but it seemed like no one wanted to buy it? Don’t worry, you’re not alone. Millions of advertising dollars are spent every year, but they don’t always have happy endings. Here are some things you’ll...
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If someone told you to give them $16k, would you do it? Most would say no, or at least ask why; however, what if you received nearly $160k in return? Would that change your answer? It may sound improbable, but social media advertising can make it a reality. Here are some of the lessons you...
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