Chances are, you’ve been the recipient of an email campaign at some point in your life. More often than not, it’s the undesired sale advertisements flooding your inbox, but good email campaigns still exist. If you want to start your own campaign or improve one you already have, keep reading.
- The big difference between email lists and campaigns,
- When and how often to run successful campaigns, and
- What software and tools to use for email campaigns.
🤳 Build it and They Will Come
In order to build a successful email campaign system, you will need an email list, or even multiple. The difference between lists and campaigns is that the campaign is tangible content being sent to the list. Therefore, without a list of people to send a campaign to, you have no campaign. Many confuse the terminology, but just remember that a list is a list and a campaign is a campaign.
⏳ Every So Often
In order to achieve high click through rates and reader retention, campaigns need to be predictable. Most successful campaigns are consistent with content style/focus, and timing of each email’s release. Monthly and weekly email campaigns are by far the most popular when it comes to distribution, but bi-weekly and drip campaigns are also potential options. Sending on a consistent basis will keep readers loyally coming back to check their inbox.
🛠 Tools of the Trade
No matter how many subscribers you have, using software to distribute your campaigns is essentially a necessity. In addition to sending unlimited emails at the push of a button, software also allows you to schedule future campaigns and see analytics regarding your engagement rates. As mentioned, Mailchimp is a comprehensive solution for campaign managers at any level.
BONUS: Want to keep it old school? Check out Google’s Mail Merge feature for Google Sheets
📄 In Conclusion
Email lists and campaigns go hand in hand but have different purposes. The list contains your audiences information, while a campaign sends the actual messaging. The best campaigns are predictable and consistent which in turn produce loyal readers. Don’t forget to finish off the job with an email campaign sof
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“This is not typing out an email, including some nice text and pictures, and then copy pasting emails and sending them individually 10,000 times.. This is when you use email software”
“An email campaign is when you send a single (or multiple) emails to an email list with the click of a button.”
“Not every business wants to or is profitable enough to read responses to campaigns. I recommend using an automated reply system or including contact information in your emails.”
“Depending on whether its a newsletter or an email campaign to close sales, the email you create will sound different.”