Businesses complete their operation by surrendering their products to the customer/consumer. On a number of occasions, the customer would not take or buy the product until they have been convinced or asked to buy. They won’t buy something they don’t know.
This is where marketing comes in. Marketing is a tool in business that helps convince a customer to buy products or services.Through marketing, businesses and firms create value for a customer while building strong customer relationship so as to capture value from them in return.
Marketing can, therefore, be viewed as a tool through which firms and organization can earn a return through a sale of their products. As a tool for business success, marketing evolved over the years. If well utilized and used in a logical and procedural manner, marketing is the bedrock of a business growth.
Marketing uses time and funds; however, we live in a very dynamic world. In the process of marketing, a business can be faced with a block of a tight budget that hinders effective and efficient marketing processes.
In such a case of inadequate marketing funds, businesses and firms can still achieve marketing success by applying certain tactics. Below are techniques businesses can employ to succeed on a tight budget.
We live in a modern world of information where very few things have the potential of social media. Social media platforms like YouTube, Facebook, Twitter, Instagram, and many others command huge following and networks. This can assist your firm in conducting very successive marketing of its products. The good thing is that you can use most of these platforms’ features are free of charge. These platforms can be utilized in the following ways:-
- Instagram – for product catalog (images)
- Facebook – brand visibility and advertising
- Twitter- for brand updates, stories sharing, and customer support.
- LinkedIn- for building professional connections.
- Snapchat- to reach unique audience and optimize real time campaigns.
Through the use of these ways, a business will be in a position to achieve marketing success on a tight budget. This takes us back to the quote by Tom Fishburne “the best marketing doesn’t feel like marketing.”
Hope you enjoyed reading and learning from today’s post. Let us know below what your thoughts are!
Thank you for reading.