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Close up of marketing man stacking wooden blocks with the words "core values", "strategy", and "vision" written on the sides.
Core values are more essential than you realize. “It is so important to have a strong core,” said every fitness trainer ever. Having a strong core is essential for the following things: balance, support, and basic movements like turning and pivoting. The same can be said for a company that has a strong core or...
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Marketing professionals talking around a table.
Remember the last time you met someone who would only talk about things that didn’t interest you? It was almost as if they were marketing themselves instead of having a conversation. Can you recall how you may have tried to be polite and concentrate on what they said, but they didn’t hold your attention? How...
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Have you ever been excited to buy something only to find bad reviews or a negative company image? Reputation management is one of the most overlooked concepts in modern marketing. Often, making or breaking your reputation can mean record-breaking performance or nothing at all. The question is, what is reputation management, and how can you...
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Some of the biggest brands around today have made fortunes off of the consumer psychology behind promotions and contests. Whether you call them sweepstakes, giveaways, or a brand experience, the proof that they work exists on TVs and billboards across the country. Here’s how you can cash in on the magic of promotions and contests....
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Chances are, you’ve been the recipient of an email campaign at some point in your life. More often than not, it’s the undesired sale advertisements flooding your inbox, but good email campaigns still exist. If you want to start your own campaign or improve one you already have, keep reading. Key Takeaways The big difference...
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