Each and every business has different objectives and each uses different approaches to market themselves. Use of posters, flyers, billboards, television advertisements and newspaper adverts has been the way to create awareness and market products for many years. However, with the birth of the internet, marketing has seen drastic growth and many companies have now gone online to create more awareness and drive more sales to grow their business.
The introduction of social media opened new marketing opportunities for many businesses who found the earlier methods complicated and too costly. Many businesses have found success through use of social media. But why? According to Digital in 2017 Global Overview report, there are 3.77 billion global internet users and out of this 2.80 billion are social media users. With these numbers, you can clearly imagine the number of people who can be reached if you use social media as a method of marketing to drive your sales.
Did you know that 78% of small businesses have reported having found new customers while using social media? The power of social media is impressive. People are using social media to find local businesses selling certain products or services and therefore using social media will help people realize that your business exists and you are likely to get new customers contacting you. Moreover, it is important to keep your social media platforms active by continually engaging with customers and posting updates. It has been found out that 63% of customers who search for businesses on social media are likely to use the active ones as they seem more focused. The most successful businesses hire a social media agency to help keep their brand active and have their customers engaged.
It is very clear that social media is an opportunity to make your business successful and if you are yet to bring your business online, with a 25% projected growth in social media over the next 5 years, it is the high time you create social media platforms and begin reaching out to your loyal and potential customers before your competitors do first!