If you’re reading this I know two things about you:
1. You own or operate a small business
2. You want to learn how to get a competitive advantage against your competitors on the internet
Listed below are the 100 most searched keywords on Google! With this knowledge and the recommendations below the list, you too can show up as #1 on your customer’s searches! 🙂
There are two ways to generate new business and increase your sales with these terms:
1. Learn how to create targeted SEO listings, and combine these keywords with your target specific audience and apply them to your ads and website.
This one is a little harder, as you have to learn how to optimize your own content. I highly recommend a member of your team takes a class in this (its time consuming and as the owner/operator, your time is better to spend elsewhere), they can usually get a handle on it after some guidance. Classes are available both online and from colleges, but don’t be afraid of the cost of the class… It might be your best investment yet!
One thing I recommend you do if you decide to go this route is to check the teacher’s credentials. No, I’m not talking about a Ph.D., I’m talking about the fact if they have ever actually ranked a keyword for either their own business or someone else’s. It’s in your best interest to have someone who is teaching from experience, not from a textbook.
2. Work with an online marketing agency as a member of your team.
There are two kinds of online marketing agencies, one that has the vendor/vendee relationship with you (you’re the customer) and one that has the partner relationship with you (your customers are the customer, you are a partner).
So clearly you can imagine I recommend finding an agency that establishes the “partner” relationship with you. As someone who works in this field, I have seen both ends of the spectrum. They both can yield results, but something I typically see is that the “vendor” agency generates more “likes, shares, posts, etc.” on social media and the “partner” agency focuses more on generating leads and sales for your business, even if that means fewer likes on Facebook.
I know here at Online Growth Systems, when work with one of our partners (clients), we tell them upfront that we are results orientated, not views orientated. Look for an agency that puts your interests before their own. You can find one! They are out there!
If you’re looking to take the first step and learn what an online marketing agency can do for you, we would love to sit down with you and have a strategy session, compliments of us! (It’s part of our mission to provide value to anyone who asks for it! (Client or not!)