- Why you might be advertising to people who don’t care,
- How often your strategy should be optimized, and
- How to maximize your targeting abilities.
If you haven’t yet noticed, things change fairly quickly in the 21st century. Because information evolves so quickly (especially online), it’s critical to review your strategy at least once per week, if possible! Some weeks, your strategy may not need to change. Other weeks, your strategy may need to be revised, but it’s unlikely you will need to go for a complete change. Make sure to track metrics that let you know if your strategy is working! More on that here: https://youtu.be/LpJVNZmEkjI.
🎯 Maximize Your Targeting Capabilities
In order to have an effective strategy, it’s important to advertise to YOUR audience; however, not every channel allows you to do so. Campaigns using billboards, radio ads, or any other form of traditional advertising often make it difficult to be accurate in your efforts. Instead, opt for social media platforms or search engine programs that allow you to choose the type of demographic you want to target. For example, Facebook produces “lookalike” audiences to help you target the demographic you’re looking for!
📄 In Conclusion
“You could be a hotel, and every advertisement you do that’s extremely profitable will not be the same strategy that works for a clothing company. Why? Because you’re in a different target market and your customers have a different mindset”
“If you’re spending thousands of dollars per day, there will be more data to analyze in order to adjust your strategy as you go.”
About the Host
Serial Entrepreneur, Founder and CEO of Online Growth SystemsDick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups.
The National Federation of Independent Business named him a top “Young Entrepreneur of the Year”, AdFed listed him on “32 Under 32”, and he’s been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.
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