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Is Building an Email List for Marketing Worth It?

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Reading Time: 3 minutes

Do you have an email list? Have you ever considered implementing them into your daily business operations? It may be worth more than you think. In today’s episode, we will dive into…

Key Takeaways

  1. Why email lists are more than what meets the eye,
  2. The biggest value email lists provide, and
  3. How email lists could transform your business’s performance.

👁 More Than What Meets the Eye

An email list is more than just a list of emails. In essence, having an email list is having a database of subscribers that you are legally allowed to advertise to. Not only does this mean that you can market to your list, but they are often viewed as assets worth thousands of dollars. More often than not, the audience in the list is motivated to interact with your brand and products.

💎 Valuable as Diamonds

Although email lists can be sold, it may not be for the reasons you think. Of course, names, email addresses, and customer profiles are worth money, but they aren’t worth as much as the ability to have unlimited advertising power for free. Once you have a list (bought or built), you can essentially market to a guaranteed audience without any additional spending. This is one of the main reasons consumer-facing businesses utilize email marketing so heavily.

🔋 Transform Your Performance

If all your audience did was view your emails, having a list would still be valuable. But, what if a certain percentage of individuals actually took action? This is another major reason many businesses leverage email marketing. You have the ability to increase sales by utilizing offers like discounts, sales, store credit, and giveaways. Not only do these have the potential to blow your KPI’s, key performance indicators, out of the water, but they can also serve as a reason for consumers to join your list in the first place.

📄 In Conclusion

Email lists can serve as an incredibly valuable tool and asset. They give you legal permission to advertise to a dedicated audience; they are worth financial and informational value, and they can transform your business’s performance in a matter of a few words.

 

📽️  Watch the Full Video on Youtube

Quotes

How you build your email list is very specific to your company, your industry, your business, your market, your target market, etc.”

Dick Polipnick

“An email list is a list of people that have given you permission to advertise to.”

Dick Polipnick

“If you’re watching this video, what you should be doing is contacting a media company or a marketing company and saying, ‘Hey, can you give me a free consultation on how to build my email list?”

Dick Polipnick

“You can build your email list through Facebook marketing or SEO, but the number one way is by using landing pages.”

Dick Polipnick

About the Host

Dick Polipnick

Serial Entrepreneur, Founder, and CEO of Online Growth Systems

Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups.

The National Federation of Independent Business named him a top “Young Entrepreneur of the Year”, AdFed listed him on “32 Under 32”, and he’s been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.

In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called “The #Growther’s Digest.

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Website

Mentioned Links

Online Growth Systems

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About the author

Dick is a tech hybrid that combines his business experience, marketing background, and software engineering education to solve tough problems. As the Chief Growth Officer of Online Growth Systems, Dick leads the team to help our clients grow their SaaS and Ecommerce businesses. In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show, where he interviews mad scientists, Olympic athletes, business moguls, and top performers in their industry.

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About Dick

Dick is a tech hybrid that combines his business experience, marketing background, and software engineering education to solve tough problems.

As the Chief Growth Officer of Online Growth Systems, Dick leads the team to help our clients grow their SaaS and Ecommerce businesses.

In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show, where he interviews mad scientists, Olympic athletes, business moguls, and top performers in their industry.

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