Having a website is an important part of your business… But what about having a landing page? What exactly could a landing page do for your business, and how do they work? Find out on today’s episode.
- Why the world’s best companies use landing pages,
- How to maximize your landing page’s sales potential, and
- Where you can implement landing pages in your business.
💻 What’s the Difference?
The difference between a landing page and a website can often be confusing. At first glance, they appear to be the same, when in fact they actually serve completely different purposes. Normal websites act as a resource for potential and current customers to interact with. Typically, this means there are pages dedicated to services, testimonials, frequently asked questions, and more. A landing page is only 1-2 pages dedicated to converting visitors rather than providing as much information as possible. This means you could have a landing page for a specific service or even to get people to join an email list.
💼 Seal the Deal
In order to achieve the highest conversion rate possible, your landing page should be tested with a live audience, revised, then tested again. Commonly referred to as “A/B Testing”, the process could range from changing a single color to redoing your entire page. Upon visiting your page, the audience should have a desire to engage from start to finish. Commonly, this is achieved by including visually stimulating content at the top of the page. Think about how you can incentivize visitors to take action on the desired outcome. It could be a discount, offer, or otherwise.
👩🏽💻 Get Started
Now that you know a bit more about landing pages, where can you start utilizing them in your own business? The short answer is anywhere your potential or current customers are visiting! A great place to start is having a landing page to convert visitors to your email list. Thoughtful SEO and attention to detail will go far in serving your business. Try linking the page to your social media bios or even in posts.
📄 In Conclusion
Although websites and landing pages look similar and are both important, they are in fact completely different from each other. The purpose of a website is to educate, while the purpose of landing pages is to convert. In order to achieve the highest conversion rate possible, your landing page should be tested with a live audience, revised, then tested again. You can implement landing pages in many different parts of your business including within larger websites, bios, email campaigns, and more.
📽️ Watch the Full Video on Youtube
“We play around with them. We say, ‘Okay, does this blue button work better or does this red button work better? The color of the button alone could generate more leads for you.”
“The homepage could only have a 20% conversion rate because there is so much information that it’s overwhelming. Even though they might stick around and visit our channels when it comes to landing pages we are specifically talking about sales.”
“It’s important to incentivize landing page visitors! You have to give before you can take, it’s always give and take.”
“A conversion rate is the ratio or percentage of people that land on your page.”
About the Host
Serial Entrepreneur, Founder, and CEO of Online Growth Systems
Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups.
The National Federation of Independent Business named him a top “Young Entrepreneur of the Year”, AdFed listed him on “32 Under 32”, and he’s been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.
In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called “The #Growther’s Digest.