Have you ever tried to interact with your favorite brand, only to hear nothing back? This is the reason community management exists! Whether you do it yourself or hire someone to do it for you, engaging with your audience is critical to gaining a positive reputation, boosting sales, and more.
- What community management and audience engagement are,
- How to initiate the engagement process, and
- How to increase conversion rates through incentives.
📚 The Basics of Engagement and Management
Chances are you have done engagement yourself, but you didn’t even realize it! Community management is the same as audience engagement, and it can be roughly defined as ‘interacting with your active audience through comments, messages, replies, and more.’ Community management is incredibly important to your profiles and business as it shows consumers you can be trusted, you care, have quality work, and more. If you asked a store clerk a question, and they didn’t respond, would you even end up buying from that store?
📤 Start the Conversation
It’s important to realize that only a small percentage of your audience will naturally engage without being prompted to. Think about it, nearly all content you see never has over a few thousand comments or replies – no matter how many millions of views it has. Start by taking simple steps like asking your audience to comment, and leaving your own comment at the top of the section. Ask a prompting question to make your audience feel like they are heard! Examples: “Have you used this product before? What did you think?” or, “Tell me your 3 favorite ______, GO!” Make sure whenever possible that your comments are pinned and liked, as this will get a higher chance for your audience to see it.
🏆 Reward your Community
Community management is important in and of itself, but you want to leverage the benefits to their maximum potential. The easiest and most surefire way to increase your conversion with management is to offer incentives to active audience members. When engaging, attach sales offers and direct links to the end of your replies. In doing so, you will be removing any barriers to the customer from buying.📄 In Conclusion
“It keeps people involved, it keeps people engaged, and it keeps people interested in your business.”
“Just as what a store associate does for brick and mortar businesses, community management does for online businesses.”
“If someone asks a question regarding a product and you don’t give a valid answer, you have a ZERO percent chance of closing that sale.”
About the Host
Serial Entrepreneur, Founder, and CEO of Online Growth SystemsDick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups.
The National Federation of Independent Business named him a top “Young Entrepreneur of the Year”, AdFed listed him on “32 Under 32”, and he’s been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.
In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called “The #Growther’s Digest.
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