In case you haven’t noticed, livestreaming has been perhaps one of the most quickly adopted broadcasting methods in the last 50 years, and it’s here to stay. But should you hop on the bandwagon? Are livestreams even worth it? Find out the answers and more in today’s episode.
Key Takeaways
- What livestreams are and where you can host them,
- Why live streams are worth it for your business, and
- How to have better live streams than your competitors.
📹 Quick Start Guide: Livestreams
Don’t be fooled… Livestreams are, well, live video streams. If you have ever watched the news or the Superbowl, you have seen a livestream! They are very easy to host and can be from a webcam, computer screen share, or even DSLRs (with proper equipment). Below you will find a list of different platforms that support streaming.
💸 Unlimited Upside Potential
Livestreaming provides three major advantages to any business: it’s fast, flexible, and low-cost. When compared to many other methods of marketing and promotion, streaming provides an edge, especially when it comes to audience engagement. On many platforms, audience members can send questions via chat in real time and even make donations. This makes livestreaming a fit for anything from customer support to fundraising and promotional events.
🏆 Take Home the Trophy
At its core, live streaming appears to only be capable of so much. After all, it’s just a live video, right?
Although streaming services and software can only do so much, video is where the real value lies. Craft and creativity should not be overlooked for livestreams, just as it is never ignored for running advertisements. Think about how your business’s livestream can provide a unique experience to viewers. Here are some ideas for you to get started:
- Models or Livestream cast
- 24/7 livestream loops
- Augmented reality
- 360º video
- Pre-recorded animations
- Moving video (slider, dolly, etc)
📄 In Conclusion
Livestreaming has exploded in popularity within the last few years. It is an incredibly fast, flexible, and low-cost solution for broadcasting and provides unique benefits to any business. With interactive features, live streaming allows for high levels of audience engagement. Standing out from your competition can be made easy with creative elements such as models, moving videos, and more.
📽️ Watch the Full Video on Youtube
Quotes
“Imagine it like live sports. When you watch the Superbowl, it’s not prerecorded, it’s happening within that real time. So, technically anything that’s live is considered a livestream.”
Dick Polipnick
“People can type out comments that you see in real time and can reply to, then I can read it out for the livestream and answer it for everyone watching.”
Dick Polipnick
“Boom, you just got thousands of dollars in sales from doing a 30-minute livestream. Plus, it builds the hype, and it builds the social media.”
Dick Polipnick
“It’s so much better to have a face for the business. Have stuff to set up in your own workspace that is for livestreaming. Don’t have the ability to? Hire models!”
Dick Polipnick
About the Host
Serial Entrepreneur, Founder, and CEO of Online Growth Systems
The National Federation of Independent Business named him a top “Young Entrepreneur of the Year”, AdFed listed him on “32 Under 32”, and he’s been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.
In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called “The #Growther’s Digest.
Links Mentioned
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